Punctuate - Forgetting punctuation can case extreme circumstances.
‘Punctuate’ is a bold, humorous promotion of the need for punctuation, and is a response to a 21st century text speak world with an ever-increasing, widespread disregard for the correct use of spelling and punctuation. The project was inspired by viewing the phrase ‘Let’s Eat Grandma’ on the Internet.
Further bizarre, funny and outlandish statements, with the same tone and humour as the original, startle the viewer and grab their attention. The phrases provide memorable examples of poor punctuation, and will hopefully make the viewer think twice next time they’re constructing a sentence; whether they are inadvertently killing their grandma.
UWS Annual Music Event call for entries A3 promotional poster. 2013. Logo created by Lianna Ly. All other elements by Hannah Eldridge. The concept was a poster to encourage people to apply to play at a fun, party-experience music event. The quirkiness of the dinosaurs interacting with instruments in an aftermath of streamers and confetti evokes an enjoyable experience to-be-had.
Magazine article featured in ‘Liminal’ magazine. 2012. TXT Speak: Why it should be abolished discusses how in today’s context that text speak is no longer relevant. Concept photo shoot accompanies the article.
Liminal magazine cover. 2012. UWS Publications class. Layout, typography, image colour adjustments: Hannah Eldridge. Photograph: Gemma Thomas. Embellishment: Nelaka Perera. Spine illustration: Ashton Louat. Collective magazine created as part of Publications course. Liminal: of or relating to a transitional or initial stage of a process. The cover of the magazine, which comprised individual and personal articles written by students, conveys the meaning of liminal as being in an in-between or transitional period; portraying a human innocence and surprise.
Nintendo 64: Making the undesirable desirable again.
Re-coding the undesirable. Making the undesirable desirable again. A3 posters. 2011. Nintendo 64. This poster features an advertising strategy to evoke sentimental feelings toward the Nintendo 64 in order for individuals to play their forgotten console again. The poster plays on past experience as a fuel for motivation to play in the present.
‘Rainbow Palette’. 8-page magazine spread. 2011. Fashion shoot based on the colours of the rainbow. UWS Photomedia: Fashion and Identity self-directed assignment. Photo shoot concept utilising the notion of colour and playfulness, positioned as a fashion layout for Jay Jays clothing.